Comparison
Ahrefs vs Profound
Ahrefs: The benchmark SEO suite for backlinks, now with AI visibility. Profound: Measure how your brand shows up in ChatGPT and other AI search engines.
| Ahrefs | Profound | |
|---|---|---|
| Rating | 4.6 | 4.3 |
| Price | Paid Starter $29/month; Lite $129, Standard $249, Advanced $449 (annual). Brand Radar AI indexes from $199/month extra. | Paid Starter $99/month (ChatGPT only), Growth $399/month (3 engines, 100 prompts). Enterprise on quote, from ~$2,000/month. |
| Free plan | ||
| API available | ||
| Open source | ||
| In Spanish | ||
| No watermark | — | — |
| Platforms | Web · Extension | Web |
Ahrefs
- The best backlink index on the market
- Ahrefs Webmaster Tools is free for your own verified site
- Brand Radar measures your visibility in AI answers
- No full free plan: the entire suite is paid
- Brand Radar's AI indexes cost extra ($199/month per platform)
Profound
- One of the most complete tools available for measuring AI visibility
- Covers up to 10 engines on Enterprise (Gemini, Copilot, Grok, Claude and more)
- Agent analytics: see which AI crawlers visit your site
- Expensive as soon as you move past the entry tier (Growth is already $399/month)
- Growth and Enterprise pricing is opaque: a demo is required