Profound
Measure how your brand shows up in ChatGPT and other AI search engines.
What is Profound?
Profound is one of the leading GEO platforms (optimisation for AI search engines): instead of measuring Google rankings, it measures how and when ChatGPT, Perplexity, Gemini or AI Overviews mention you, which sources they cite alongside you and which questions drive traffic to your brand. It is aimed at companies where AI visibility is already a board-level metric.
Pros
- One of the most complete tools available for measuring AI visibility
- Covers up to 10 engines on Enterprise (Gemini, Copilot, Grok, Claude and more)
- Agent analytics: see which AI crawlers visit your site
- A $99/month Starter plan to begin without talking to sales
Cons
- Expensive as soon as you move past the entry tier (Growth is already $399/month)
- Growth and Enterprise pricing is opaque: a demo is required
- English-only interface and a clearly enterprise focus
Frequently asked questions
What is GEO and how is it different from SEO?
SEO optimises for appearing in Google's list of results; GEO optimises for AI models mentioning and citing you inside their answers. Profound measures exactly that.
Does Profound have a free plan?
No. The cheapest plan is Starter at $99/month, covering ChatGPT only. Growth costs $399/month and adds Perplexity and Google's AI Overviews.
Is it worth it over the AI module in Semrush or Ahrefs?
If GEO is a small part of your work, your SEO suite's module is enough. Profound makes sense when AI visibility is a business objective with its own budget.