Profound
Measure how your brand shows up in ChatGPT and other AI search engines.
We review pricing and features regularly, but check them on the official site before subscribing. How we review.
What is Profound?
Profound is one of the leading GEO platforms (optimisation for AI search engines): instead of measuring Google rankings, it measures how and when ChatGPT, Perplexity, Gemini or AI Overviews mention you, which sources they cite alongside you and which questions drive traffic to your brand. It is aimed at companies where AI visibility is already a board-level metric.
Pros
- One of the most complete tools available for measuring AI visibility
- Covers up to 10 engines on Enterprise (Gemini, Copilot, Grok, Claude and more)
- Agent analytics: see which AI crawlers visit your site
- A $99/month Starter plan to begin without talking to sales
Cons
- Expensive as soon as you move past the entry tier (Growth is already $399/month)
- Growth and Enterprise pricing is opaque: a demo is required
- English-only interface and a clearly enterprise focus
What Profound is like in practice
Where it stands out
It measures something almost nobody measured until recently: whether your brand appears when people ask an AI assistant about your sector, and in what terms. As more searches end in a generated answer rather than a list of links, knowing whether you exist there is becoming as relevant as classic ranking.
Where it falls short
It is a very young category and that implies two things: the methodology is still settling and nobody yet knows how much real traffic this moves. You are paying to measure a channel whose commercial value is unproven. For most projects it is early; for large brands, it is prudent to start watching it.
How its pricing works
Enterprise pricing, negotiated and out of reach for a small project. Before considering paying, you can do the manual version: ask three assistants about your sector and note whether you appear and how. It is not a measurement system, but it tells you for free whether the problem exists in your case.
Is Profound right for you?
Yes, if…
Visibility in ChatGPT and other AI search engines is a business objective with its own budget: it measures how you are mentioned, with which sources, and which crawlers visit your site.
No, if…
GEO is a small part of your work: the AI module in Semrush or Ahrefs is enough for far less. Here the second tier is already $399/month.
Frequently asked questions
What is GEO and how is it different from SEO?
SEO optimises for appearing in Google's list of results; GEO optimises for AI models mentioning and citing you inside their answers. Profound measures exactly that.
Does Profound have a free plan?
No. The cheapest plan is Starter at $99/month, covering ChatGPT only. Growth costs $399/month and adds Perplexity and Google's AI Overviews.
Is it worth it over the AI module in Semrush or Ahrefs?
If GEO is a small part of your work, your SEO suite's module is enough. Profound makes sense when AI visibility is a business objective with its own budget.
Where Profound appears
Rankings where we have picked this tool.