Comparison
Luma Labs vs Sora
Luma Labs: Generate high-quality video and images with AI (Ray models). Sora: OpenAI's video generator, now only inside ChatGPT.
| Luma Labs | Sora | |
|---|---|---|
| Rating | 4.2 | 4.2 |
| Price | Freemium Free plan available with limits. Paid plans from $30/month (Plus, with 10,000 credits). Video generation is charged in credits depending on model and resolution. | Paid No free plan since January 2026. Included in ChatGPT Plus ($20/month, 5 s and 720p) and Pro ($200/month, 20 s and 1080p). Pay-per-second API. |
| Free plan | ||
| API available | ||
| Open source | ||
| In Spanish | ||
| No watermark | ||
| Platforms | Web · iOS · Mac | Web |
Luma Labs
- Ray 3.2 video models with frame-by-frame control and cinematic-quality HDR/4K output
- Multiple built-in models (Ray, Uni, Kling, Veo, Seedance) accessible from a single subscription
- API available with pay-as-you-go and provisioned throughput options for production use
- The free plan carries a permanent watermark and is limited to non-commercial use with ~80 credits/day
- Complex credit system with variable costs by model, resolution and duration; monthly credits do not roll over
Sora
- Physical and narrative coherence among the best available
- Generates video with synchronised audio
- Included in ChatGPT Plus, no separate subscription needed
- No longer has a free plan or its own app (retired in April 2026)
- Short clips: 5 seconds on Plus, 20 on Pro