Comparison
Semrush vs Surfer SEO
Semrush: The leading SEO suite, with AI tools and chatbot visibility tracking. Surfer SEO: Optimise and write content that ranks on Google, with AI.
| Semrush | Surfer SEO | |
|---|---|---|
| Rating | 4.5 | 4.4 |
| Price | Free trial Pro from $117.33/month (annual) or $139.95/month. 7-day free trial. | Paid Essential from $79/month (annual) with 30 articles/month and 5 AI articles. |
| Free plan | ||
| API available | ||
| Open source | ||
| In Spanish | ||
| No watermark | — | — |
| Platforms | Web | Web · Extension |
Semrush
- The most complete keyword and competitor database on the market
- AI Visibility Toolkit: measures your presence in chatbot answers
- All in one: SEO, advertising, content and social media
- Expensive: the Pro plan starts at ~$117/month and add-ons stack up fast
- Considerable learning curve given the sheer number of tools
Surfer SEO
- Content Editor with real-time scoring as you write
- Works well for SEO in Spanish and other languages
- Direct integration with Google Docs and WordPress
- No free plan and a high entry price ($79/month)
- Extra AI articles cost $29 each