Semrush
The leading SEO suite, with AI tools and chatbot visibility tracking.
We review pricing and features regularly, but check them on the official site before subscribing. How we review.
What is Semrush?
Semrush is the most complete digital marketing suite: keyword research, competitor analysis, backlinks, technical audits and rank tracking. Its AI push includes the AI Visibility Toolkit, which measures how you show up in ChatGPT answers and other chatbots — the new frontier of SEO. An industry standard for agencies and professionals.
Pros
- The most complete keyword and competitor database on the market
- AI Visibility Toolkit: measures your presence in chatbot answers
- All in one: SEO, advertising, content and social media
- Interface and support available in Spanish
Cons
- Expensive: the Pro plan starts at ~$117/month and add-ons stack up fast
- Considerable learning curve given the sheer number of tools
- Daily usage limits even on paid plans
What Semrush is like in practice
Where it stands out
It is the broadest suite on the market: SEO, paid advertising, social media, competitor analysis and brand tracking in one account. For anyone running full marketing, it replaces three or four separate subscriptions, and that is where it genuinely repays what it costs.
Where it falls short
That breadth is also its problem: many projects pay for dozens of reports they never open. The learning curve is real and finding the feature you want takes longer than it should. And per-extra-user pricing scales badly for small teams.
How its pricing works
It is among the most expensive subscriptions in the sector and the entry plan runs short once you manage more than one site. Before subscribing, list which modules you will open every week: if it is only rankings and keywords, there are alternatives at a fraction of the price covering that just as well.
Is Semrush right for you?
Yes, if…
You run digital marketing professionally and need to cover SEO, advertising, content and social from one place, with the largest keyword database on the market.
No, if…
You have a small project: $117/month is a lot, and SE Ranking does nearly the same for half. It is also not the best entry point if you are learning SEO: it overwhelms.
Frequently asked questions
Does Semrush have a free version?
It offers a 7-day free trial and a very limited free account (10 searches a day). The Pro plan costs $117.33/month billed annually.
What is the AI Visibility Toolkit?
A set of tools to measure and improve how your brand appears in answers from ChatGPT, Gemini and other AI search engines.
Is Semrush available in Spanish?
Yes, the interface, the data for the Spanish market and support are all available in Spanish.
Compare Semrush head to head
Pricing, features and limits of Semrush against its direct rivals.
Where Semrush appears
Rankings where we have picked this tool.