Semrush
The leading SEO suite, with AI tools and chatbot visibility tracking.
What is Semrush?
Semrush is the most complete digital marketing suite: keyword research, competitor analysis, backlinks, technical audits and rank tracking. Its AI push includes the AI Visibility Toolkit, which measures how you show up in ChatGPT answers and other chatbots — the new frontier of SEO. An industry standard for agencies and professionals.
Pros
- The most complete keyword and competitor database on the market
- AI Visibility Toolkit: measures your presence in chatbot answers
- All in one: SEO, advertising, content and social media
- Interface and support available in Spanish
Cons
- Expensive: the Pro plan starts at ~$117/month and add-ons stack up fast
- Considerable learning curve given the sheer number of tools
- Daily usage limits even on paid plans
Frequently asked questions
Does Semrush have a free version?
It offers a 7-day free trial and a very limited free account (10 searches a day). The Pro plan costs $117.33/month billed annually.
What is the AI Visibility Toolkit?
A set of tools to measure and improve how your brand appears in answers from ChatGPT, Gemini and other AI search engines.
Is Semrush available in Spanish?
Yes, the interface, the data for the Spanish market and support are all available in Spanish.