Comparison
Profound vs Semrush
Profound: Measure how your brand shows up in ChatGPT and other AI search engines. Semrush: The leading SEO suite, with AI tools and chatbot visibility tracking.
| Profound | Semrush | |
|---|---|---|
| Rating | 4.3 | 4.5 |
| Price | Paid Starter $99/month (ChatGPT only), Growth $399/month (3 engines, 100 prompts). Enterprise on quote, from ~$2,000/month. | Free trial Pro from $117.33/month (annual) or $139.95/month. 7-day free trial. |
| Free plan | ||
| API available | ||
| Open source | ||
| In Spanish | ||
| No watermark | — | — |
| Platforms | Web | Web |
Profound
- One of the most complete tools available for measuring AI visibility
- Covers up to 10 engines on Enterprise (Gemini, Copilot, Grok, Claude and more)
- Agent analytics: see which AI crawlers visit your site
- Expensive as soon as you move past the entry tier (Growth is already $399/month)
- Growth and Enterprise pricing is opaque: a demo is required
Semrush
- The most complete keyword and competitor database on the market
- AI Visibility Toolkit: measures your presence in chatbot answers
- All in one: SEO, advertising, content and social media
- Expensive: the Pro plan starts at ~$117/month and add-ons stack up fast
- Considerable learning curve given the sheer number of tools