Comparison
SE Ranking vs Semrush
SE Ranking: A complete SEO suite at half the price of Semrush or Ahrefs. Semrush: The leading SEO suite, with AI tools and chatbot visibility tracking.
| SE Ranking | Semrush | |
|---|---|---|
| Rating | 4.4 | 4.5 |
| Price | Free trial 14-day free trial, no card. Core $103.20/month and Growth $223.20/month (annual). AI search module from $71.20/month extra. | Free trial Pro from $117.33/month (annual) or $139.95/month. 7-day free trial. |
| Free plan | ||
| API available | ||
| Open source | ||
| In Spanish | ||
| No watermark | — | — |
| Platforms | Web | Web |
SE Ranking or Semrush?
SE Ranking does practically the same as Semrush for considerably less money, and for most people that is the whole comparison. Semrush wins on data depth, keyword database size and breadth of tooling; if you are an agency living off that data, you notice it. If you are a small project, the price difference weighs more than the data difference.
Choose SE Ranking if…
You want the best features-per-euro, or you want a Spanish interface and Spanish data.
Choose Semrush if…
You need the deepest possible data and also work on advertising, content and social.
SE Ranking
- Considerably cheaper than Semrush and Ahrefs with comparable features
- Interface and support available in Spanish
- Very accurate rank tracking, including by location
- AI search tracking is a separate paid add-on
- Its backlink index is smaller than Ahrefs'
Semrush
- The most complete keyword and competitor database on the market
- AI Visibility Toolkit: measures your presence in chatbot answers
- All in one: SEO, advertising, content and social media
- Expensive: the Pro plan starts at ~$117/month and add-ons stack up fast
- Considerable learning curve given the sheer number of tools
The differences that actually matter
Price versus reach
SE Ranking costs a fraction of Semrush and covers what most people use daily: rankings, audits, keywords and competitors. Semrush adds advertising, social media, market analysis and an enormous catalogue of reports many projects never open.
Client reporting
SE Ranking is clearly aimed at agencies: white-label reports, several projects per plan and reasonable per-site pricing. Semrush has them too, but the price jump when adding clients is much steeper.
Data depth
In large, English-language markets Semrush has deeper databases and spots opportunities SE Ranking misses. In local and Spanish-language projects the gap narrows considerably, and there price weighs more than the last few points of coverage.
Frequently asked questions
Is Semrush worth paying for when you have SE Ranking?
Only if you will use the modules SE Ranking does not cover: paid advertising, market analysis, social media. If your work is organic SEO on a few sites, you would be paying several times more for features you will never open.
Which suits a small agency?
SE Ranking, almost certainly: cost per client is what decides in small agencies and white-label reports are included without jumping tiers. Semrush comes in when the service you sell includes advertising and strategy beyond SEO.