What is Frase?
Frase analyses the pages already ranking for your keyword and builds you an outline with the topics and questions you need to cover, all inside an editor with real-time scoring. Since 2026 it includes GEO tracking on every plan: on top of classic SEO, it measures whether your brand appears in answers from ChatGPT and other AI search engines.
Pros
- Builds the article outline from what already ranks
- GEO tracking included on every plan since 2026
- Editor with real-time scoring as you write
- Cheaper than Surfer SEO at the entry tier
Cons
- No permanent free plan, only a 7-day trial
- The Starter plan is tight (10 articles a month)
- Generated text needs human editing to stand out
Frequently asked questions
Does Frase have a free plan?
Not a permanent one. It offers a 7-day trial with no card, with the Professional feature set but limited volume. Plans start at $39/month.
Frase or Surfer SEO?
Both optimise content using SERP data. Frase is cheaper to start with and stronger at the research and outline stage; Surfer is stronger on optimisation scoring and its Google Docs integration.
Does it work for SEO in Spanish?
Yes, it analyses Google results in any language and market, Spanish included.