We review pricing and features regularly, but check them on the official site before subscribing. How we review.
What is Frase?
Frase analyses the pages already ranking for your keyword and builds you an outline with the topics and questions you need to cover, all inside an editor with real-time scoring. Since 2026 it includes GEO tracking on every plan: on top of classic SEO, it measures whether your brand appears in answers from ChatGPT and other AI search engines.
Pros
- Builds the article outline from what already ranks
- GEO tracking included on every plan since 2026
- Editor with real-time scoring as you write
- Cheaper than Surfer SEO at the entry tier
Cons
- No permanent free plan, only a 7-day trial
- The Starter plan is tight (10 articles a month)
- Generated text needs human editing to stand out
What Frase is like in practice
Where it stands out
It joins research and writing in one place: it analyses what the ranking results cover, builds an outline from those topics and lets you write on top with the analysis alongside. For producing informational content with judgement and without jumping between five tabs, that continuous flow is its best argument.
Where it falls short
The text it generates is correct and generic: it covers the topic without adding anything not already published, which is exactly what the low-value content guidelines describe. And in Spanish its analysis lags English. It is for structuring, not for writing on your behalf.
How its pricing works
Plans scale by documents analysed per month, and that is the limit you hit before any other. Like every content tool, it only pays off if you publish regularly. Work out how many articles you will genuinely produce per month before picking a tier: it is almost always fewer than planned.
Is Frase right for you?
Yes, if…
You write SEO content and get stuck at the research stage: it builds the article outline from what already ranks. Since 2026 it includes GEO tracking on every plan.
No, if…
You publish little: the Starter plan gives 10 articles a month for $39 and there is no permanent free version. And the text it generates needs editing to avoid sounding generic.
Frequently asked questions
Does Frase have a free plan?
Not a permanent one. It offers a 7-day trial with no card, with the Professional feature set but limited volume. Plans start at $39/month.
Frase or Surfer SEO?
Both optimise content using SERP data. Frase is cheaper to start with and stronger at the research and outline stage; Surfer is stronger on optimisation scoring and its Google Docs integration.
Does it work for SEO in Spanish?
Yes, it analyses Google results in any language and market, Spanish included.