Leonardo.ai

AI image and video generator with advanced creative control.

Data verified on 14 July 2026

Price: Free plan with 150 daily tokens. Paid plans from $12/month (Apprentice): $12/month, Artisan $30/month, Maestro $60/month. Up to 20% off with annual billing. API from $9/month.

Platforms: Web · iOS · Android

Free plan

API available

Open source

Available in Spanish

No watermark

We review pricing and features regularly, but check them on the official site before subscribing. How we review.

What is Leonardo.ai?

Leonardo.ai is an AI-powered image and video generation platform offering granular control over creative parameters. Built for designers, game developers and content creators, it stands out for letting you train custom models on your own images, keep brand visuals consistent and edit in real time with AI Canvas. It includes video generation with models such as Google's Veo 3, preset blueprints and guaranteed commercial rights even on the free plan.

Pros

Very generous free plan (150 tokens/day) at professional quality, ahead of Midjourney and DALL-E
Trainable custom models for guaranteed brand consistency
Real-Time Canvas for advanced editing (inpainting, outpainting) on the fly
Built-in video generation with Veo 3 and Motion, plus image animation
Robust API with several enterprise integration options

Cons

English interface (it accepts Spanish prompts, but results are better in English)
The free plan watermarks images and grants no commercial rights
Steep learning curve given the sheer number of options and settings
Daily tokens do not roll over: they are lost if unused within 24 hours

What Leonardo.ai is like in practice

Where it stands out

It is built for continuous production rather than the one-off image: it saves styles, organises projects, trains models on your own references and gives fine control over generation. For game art, brand assets or any job needing fifty coherent images, that approach saves a lot of discarding.

Where it falls short

The sheer number of options is both its virtue and its barrier: anyone who just wants to type a sentence and get a nice image gets lost before starting. And per-generation quality is not at the level of the aesthetics specialists, so it pays off when you need control and volume, not one impeccable piece.

How its pricing works

It works on credits that refill daily on the free plan, allowing light use without paying and making it one of the most useful free tiers around. Paid plans scale by credits and access to advanced features. Count on failed generations consuming credits too when working out the volume you need.

Is Leonardo.ai right for you?

Yes, if…

You generate images daily and want a broad free tier: 150 tokens a day goes a long way. You can train models on your own images to keep a consistent style.

No, if…

You need to use the images commercially without paying: the free plan watermarks them and grants no rights. And the sheer number of settings overwhelms if you just want to write a prompt.

Frequently asked questions

Can I use images generated on the free plan commercially?

No. Commercial rights are only available on paid plans (from $12/month). The free plan is for personal use only.

Does Leonardo.ai work in Spanish?

The interface is in English, but it understands Spanish prompts perfectly. That said, results are usually better with English prompts because the models were trained mostly on English data.

How many images can I generate with 150 free tokens?

Between 18 and 30 images a day at standard resolution (512x512), depending on the model and resolution chosen. Fast models use fewer tokens.