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What is Recraft?
Recraft is an image generator built for designers: as well as bitmaps, it generates clean, scalable SVG vectors, something almost no competitor does well. It lets you define your own brand style and reuse it across every generation, so icons and illustrations stay visually consistent. It includes editing, background removal and inpainting, plus an API for automation.
Pros
- Generates real SVG vectors, not just bitmap images
- Reusable brand styles to keep output visually consistent
- Built-in editing: inpainting, background removal, upscaling
- API priced per image for automated production
Cons
- On the free plan images are public and not licensed for professional use
- Less photorealistic quality than Midjourney or Flux
- English-only interface
What Recraft is like in practice
Where it stands out
It generates in vector format, and that changes everything for design work: the image scales without quality loss and opens directly in a design program for editing. It also lets you fix a style and reuse it, which is exactly what you need when producing a set of illustrations that must look like one family.
Where it falls short
It is not the tool for photorealism or high-impact illustration: its ground is functional graphic design, icons and brand pieces. If what you want is an image that impresses on a cover, other options go further with less work on your part.
How its pricing works
There is a free plan with daily credits, enough to judge whether the style fits your brand. Paid tiers scale by generation volume. The honest calculation is comparing it with what an illustrator costs for the same set of pieces: for continuous icon production, the difference is large.
Is Recraft right for you?
Yes, if…
You need editable SVG vectors — icons, illustrations, logos — and want every piece to keep the same brand style. Almost no other generator produces real vectors.
No, if…
You want photorealism or artistic finish: Midjourney and Flux are ahead there. And on the free plan your images are public with no professional rights.
Frequently asked questions
Is Recraft free?
It has a free plan with 50 credits a day, but images are public and it does not include rights for professional use. Paid plans start at $10/month with private generation and a commercial licence.
Why use it instead of Midjourney?
For the vectors. If you need scalable SVG logos, icons or illustrations that stay consistent with a brand, Recraft is one of the few tools that handles it well.
Does it have an API?
Yes, with generation, editing, background removal and batch jobs, billed in credits (around $0.04 per image).
Compare Recraft head to head
Pricing, features and limits of Recraft against its direct rivals.
Where Recraft appears
Rankings where we have picked this tool.