Price: Completely free, with no paid consumer plans.
Platforms: Web · iOS · Android
Free plan: yes
API available: no
Open source: no
Available in Spanish: yes
What is Meta AI?
Meta AI is Meta's artificial intelligence assistant, based on its Llama family of models. Its big advantage is distribution: there is nothing to install because it already lives inside WhatsApp, Instagram, Facebook and Messenger, on top of having its own website. It answers questions, generates images and searches the web, and for now it is completely free with no paid tiers.
Pros
- Completely free, no subscriptions or paywalls
- Already where you already are: WhatsApp, Instagram, Facebook and Messenger
- Generates images in real time as you type the prompt
- Works well in Spanish
Cons
- Less capable than ChatGPT, Claude or Gemini on demanding tasks
- No API for the assistant itself (the Llama models are separate)
- Built into social apps: less comfortable for serious work
Frequently asked questions
Is Meta AI free?
Yes, it is free and currently has no paid consumer plans. Meta funds it as part of its AI investment.
Where can I use it?
At meta.ai and inside WhatsApp, Instagram, Facebook and Messenger, with nothing else to install.
Which model does it use?
Meta's Llama family, whose models are also published for you to download and run yourself.